The Unconventional Guide to Freelancing


Greetings, friends and readers. As promised, our final business project of the year is now ready to head out the door (and it’s only June!).

The Unconventional Guide to Freelancing helps service providers become solution providers. If you want to get serious about building a sustainable business model around the skillset you use to serve clients and customers, this might be a good fit for you.

–> Learn more or pick it up here.

What It Is

“You know how to do the craft… now learn how to run the business.”

In a 20,000+ word guide and numerous interviews, my co-conspirator Charlie Gilkey has created a “Freelancer’s 301” resource to help service providers of all kinds get serious about their work. The idea is that we can’t help you do your specific craft better (you probably have other resources for that), but we can help you improve the business aspects of your work — so that you have more time to do what you do best.

Who It’s For

You are a service professional of some kind — a designer, a bookkeeper, an agent, a consultant, a coach, a something — who wants to take your business to the next level. You understand the fine line between employee and entrepreneur. Since you’re in your own category, it’s easy to get overwhelmed with all the business aspects of your work.

How can you grow the biz without killing yourself? How can you raise your rates? (And how do you know much to charge in the first place?) Should you worry about competition? These are the kinds of questions we look at in extended detail.

Who It’s Not For

This is a “Freelancer’s 301” guide. It won’t tell you how to open a PayPal account or sharpen a pencil. If you’re interested in setting up a business but haven’t done anything about it yet, this also probably isn’t for you.

(See Working for Yourself if you want the quick-fix, or Empire Building Kit if you want to build something monumental over time. Charlie also has several coaching options if you need active hand-holding.)

Special Bonus!

To kick off this new guide in style, Charlie and I will do a special Q&A call for the first 150 people who pick up the guide today. The call will be recorded if you can’t make it, but if you’re on the live version you can ask us anything you want. I promise to sound reasonably coherent in my response, and then Charlie will give you an even better answer.

This call is in addition to three other coaching calls that Charlie will be doing for the “Bag o’ Chips” edition. You could say it’s Chris’s Retirement Special—after this guide is out in the world, I’m retiring from active business development for at least six months as I get ready to launch my print book. Whatever you call it, it won’t be here long.

Update: Bonus call is now closed — but the guide is still available!


Alright, that’s it! Have a great week wherever you are.

–> Here’s the link if you’re interested.


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  • Hugh says:

    Awesome – I can’t wait to grab my copy and crack it open!

  • Devin says:

    Hey Chris and Charlie,

    As I have been a freelancer for the last 15 years, I wouldn’t have it any other way. If you are doing an affiliate program with this one, please let me know.

  • Chris says:

    Thanks, Hugh!

    @Devin, yep, we have an affiliate program for this one (and most other UG products). It’s over here.

    And… looks like we’re having site problems over at today. Bad luck! But hopefully it will be fixed soon. If you go there and it looks broken, well, stay tuned. 🙂

  • Karen says:

    I’ve been waiting for this one and I can’t wait to read it! I know that you and Charlie have given it everything you know and recommend about freelancing.

    You definitely deserve a break after all the product creations this year and you must be looking forward to your book tour.

    Let’s hope the site gets back (and stays) up soon.

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