It’s now almost ready! After six months of work from Jen & Omar—and a lot of effort from our side of things too—we’ll be debuting their masterpiece starting next Tuesday.
In this post: what it’s all about, why you should care (or if you shouldn’t), and also—your chance to win an illustrated world map or FREE copy of the new toolkit. Whoa.
Or keep reading…
How It Started
Way back in the summer of 2013, I went to Jen & Omar with an idea: what do you think about helping the people who want to be like you? There are thousands of creative people (artists, designers, crafters, etc.) who would all love to earn a good living—but most of them sit on the sidelines of successful self-employment, either relegating their art to hobby status or giving it over to a company or studio.
How can we help them?
Over the next few months, I watched as they took off with this idea—and then greatly improved it.
I asked for 30-40 pages … and they gave me more than 130. I asked for “a few interviews” … and they did a few dozen. These guys were serious!
We went from writing a small guide to building something more like an Empire Building Kit—a complete toolkit to help creative people of all kinds make a good living from their great work.
Best of all, everything they made was highly practical. As I said in the introductory post, the greatest thing about their work is that no one can take it from them. It’s also replicable. If you’ve been struggling to turn your creativity into a career, now you can learn exactly how to do it.
Introducing Designed to Sell: The Unconventional Guide to Creative Freedom
After all the work, we’re now almost ready to release this to the world. (Hint: Tuesday morning at 8am PST).
We’re calling it Designed to Sell: The Unconventional Guide to Creative Freedom. It’s not just a product, it’s a solution. Are creative people destined to struggle! No! There’s another way.
There are also hundreds of pages of lessons and tips, all designed to help artists (broadly speaking) make the right kind of work and connect with customers.
As awesome as Jen & Omar are, it’s not just them—as mentioned last week, we’ve worked with more than twenty additional experts to ensure that the lessons are widely applicable.
How do you choose what to sell? How do you price your work? How do you handle fulfillment? What are the key factors that allow you to build a real business?
All of these questions, and many more, are answered through this new guide.
Oh, There’s Also a $5,000 Guarantee (WTF!)
Since I firmly believe that Designed to Sell will make you money if you invest the time, I wanted to give you something even better than “you’ll love it.”
Here’s how we’re going further:
If you study the materials in depth and don’t believe you can apply something from it to make at least $5,000 in additional income over the next year, let us know—and you’ll get your money back even if you like it.
That’s right—we want everyone who purchases the guide to not only love it… we also want them to use it! This is the best guarantee I could possibly come up with, and I’ll say more about it next week.
I could go on and on about this product (you might have noticed), but I’ll try to restrain myself. Here’s the most important thing you need to know: this guide can help artists, designers, crafters, and “makers” of all kinds find creative freedom.
And … it’s almost ready.
Coming Tuesday, February 11th (With special bonuses!)
It’s been a lot of work to put all of these together, but it’s also been fun—so we wanted to make the launch fun as well.
We’ll have at least three special bonuses to reward our initial group of buyers, including something very special for the first 100 customers:
Bring your ideas to life with this handcrafted sketchbook, created especially for Designed To Sell. Spiral-bound book is filled with 100 blank pages to capture the drawings, lists, and plans you’ll make during your artistic journey. Super-heavyweight bookboard cover features a design by Jen and Omar handprinted by the artisans at Igloo Letterpress. Each sketchbook comes with a special pencil which will serve as your key to creative freedom.
Limited, numbered edition of 100. These notebooks will never be made again!
The party begins on Tuesday at 8am PST / 11am EST / some other time in other places.
Wait, Wait, There’s a Giveaway!
Oh right … there’s a giveaway. In celebration of reaching this milestone, we’ll be passing out a few things. If you’ve been reading along about Designed to Sell over the past couple weeks, or even if you’ve just stumbled on this post, be sure to enter!
All you need to do is post a comment saying “Pick me”—or perhaps something more creative—at the end of this post. Our biased judges, cats, and a random number generator will pick THREE winners on Sunday night at 9pm PST.
You can win…
PRIZE #1: A FREE copy of Designed to Sell
You’ll receive the 130+ page PDF and all the supplemental resources, including a dozen interviews and the ultimate pricing toolkit.
Note that there are three versions of the product, and—naturally—this giveaway will be for the most comprehensive one. Once we launch, there will also be a budget version of the guide for students and starving artists.
To supplement the guide and help you with each aspect of running an art-based business, the following resources are also included:
- Roadmap to Creative Freedom: A master to-do-list that covers each and every creative and business task you’ll need to complete to achieve creative freedom — from your first sketches to packaging you final product
- Directory of Creative Business Resources: Our carefully curated list of recommended creative business resources. The directory lists products, services, tools, and suppliers that have been vetted by successful creative businesses
- Ten Lessons We Learned the Hard Way: Avoid the common mistakes Jen & Omar made while building their six-figure art business.
- Ultimate Pricing Toolkit: How to confidently put a fair and profitable price tag on your work
- Finding Your Big Idea: A list of hundreds of marketable product ideas for artists working in virtually any medium
- Crafting the Perfect Pitch: Get your product featured on top creative blogs and in legit publications. Includes pitch samples and DIY template
(And more … yes, there’s more. It’s the biggest package we’ve produced in more than a year.)
PRIZE #2: The illustrated map that started it all for Jen & Omar.
After Jen & Omar designed and printed this map, nothing was ever the same. They’ve recently reintroduced a larger version in their shop (I have one at home!), but this one is free to a lucky winner. In fact, two of them are free—we’ll give away one copy of Designed to Sell, and two illustrated maps.
OK, that’s it! We’ll go live with this project next Tuesday. Thanks for being around, and thanks as always for reading.
UPDATE: Thanks, everyone! We’ll announce the winners in the next post.