One Week from Today: “Born for This” Goes Into the World!

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One day I’ll drink less coffee… but it won’t be anytime soon.

Over the past few weeks I’ve had my passport locked in a drawer, and I haven’t allowed myself to purchase any plane tickets that cross an ocean. Am I tired of seeing the world? Nope. I’ll actually be on the road to 30 cities starting very soon, but they’re all in the U.S. and Canada.

In exactly seven days, my new book Born for This will launch into the world. (Well, at least the North American part of the world. Other versions will follow shortly afterward.)

It’s been a long time since I’ve published a book, and I’m feeling both nervous and excited. For three months I’ve been preparing, mostly by myself and with my small team, and soon there will be nothing left to prepare.

Why Write a Book?

Because the right book can change your life.

I spend the better part of two years conducting research, writing several drafts of a manuscript, then editing it (over and over) to distill lessons that will help readers find the work they were born to do.

If you liked The $100 Startup, I think you’ll like this book even more. Every page has actionable advice that will help you make more money, do better work, and most importantly, create more life satisfaction. It’s also the most personal book I’ve written, and it feels particularly special to me.

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Want to Help? That Would Be Awesome

For eight years now my work has been able to reach a wide audience because of you, dear readers. I’d be grateful for any help you can provide!

-Order the Book!

First things first: you should probably have at least one copy of the book. All copies ordered in advance will go toward the first week’s sales, which matters a lot in the publishing world. So if you haven’t pre-ordered yet, just head over here and you can make that happen.*

*Thank you. I don’t take it for granted. And if you aren’t able to buy any copies at all, that’s okay—the book should be available in your local library within a month or so of launch.

-Plan for the Tour!

Did I mention I’m heading to 30 cities? On Tuesday night I’m having a small launch event in Portland before heading south to Los Angeles and beyond. After that I’ll be in a different city almost every day for the next five weeks.

Come on out and join me—and tell your friends to sign up too! I’ll have an all-new presentation, lots of awesome people will be in attendance, and there might even be cupcakes.*

*Cupcake availability depends on the city and who brings them. I’ve noticed in the past that there are either a LOT of cupcakes or none at all.

—> Sign Up for Tickets!

-Review the Book! (after you read it)

Independent reviews make a huge impact, especially on My Street Team (hey, Street Team!) has read an advance copy of the book and will be posting their reviews as soon as the book goes on sale.

After you’ve had a chance to read the book, I’d appreciate it if you’d share your thoughts too. To be clear, I only want honest reviews. I hope you love the book, but you can say whatever you want.


Okay, that’s it! This is going to be really fun. See you in a week with the book. 🙂


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