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Gonzo Capitalism book cover

A book by Chris Guillebeau

Gonzo Capitalism

A fascinating tour of this brave new world where novelty and creativity are currency, and the creators are in control. From the community of gamers getting paid to play, to the armchair pundits beating the bookies in online prediction markets, to TikTok “Sleepfluencers,” AI artists, and the band of renegade investors upending the rules of finance, in the world of Gonzo Capitalism, anything goes.

Learn how to capitalize on the new tools and platforms at our disposal to discover unconventional ways to turn our time, talents, and creativity into income—on our own terms.

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Book excerpt

The New Rules of Money

No one will tell you that their primary goal in life is to save up as much money as possible—yet many people live this way. With this mindset, accumulating money becomes the goal itself, not the means to something else.

An entire industry has been built around the idea that your ultimate mission in life is to end up with the most money—as though life were a game of Monopoly. Just think about how crazy it is: unless you’re keeping a stash of cash under your mattress, whatever money you possess is just a number in a computer—it has no objective value until the moment you spend it. Yet this philosophy has millions of adherents who base all of their big decisions on it.

Ask yourself: If you had all the money you could ever need and more, what would you do? For many people fortunate enough to achieve this goal, the answer lies in their behavior: they simply redirect their time and talents into trying to get more money.

Whenever you’re feeling stressed out about money, remember that it isn’t the purpose of life. Life is about relationships, experiences, growth, happiness, pain, and everything else that happens along the way.

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