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What is the bravest choice you can make right now?

If you want to be more courageous, you have to make brave choices. Sounds simple enough—but how do you know which of those choices to make next?

When I first thought about the question for myself—what’s the bravest choice I can make right now?—I didn’t have an obvious answer. And that felt a little discouraging!

It was like being in a room with inspiring people, all talking about the big important projects they’re working on, and when my turn comes I say something like “Oh, I don’t know … I’m pretty much doing the same stuff as always.”

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Do you feel anxious about time? Take this survey!

--> 5-minute survey on Time Anxiety

I received a flurry of responses to my initial post on time anxiety, and it's been interesting to hear lots of stories from readers. To recap:

Time anxiety is the fear of running out of time. You feel like there's something you should be doing, but you're not sure what it is.

I believe that time anxiety is the most pressing problem of the modern world. Once you work your way through Maslow’s hierarchy and your basic needs are taken care of, you start worrying about time—and you never stop.

  • You worry that time is passing you by
  • You worry you’re too late or you missed your chance for something important
  • You worry there’s something you should be doing right now, but you’re not sure what it is

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What’s something you’ve done that few other people have?

It's a simple question: what have you done that few other people have? Think about it.

Naturally you might start to list your accomplishments or achievements. Some of those might make the list, but many would fit in a different category. A lot of things you accomplish are things that other people have done as well. In addition, perhaps you've done something that isn't quite an accomplishment per se, but it's rare to meet someone else who's had the same experience.

Those are the things that should go on this list.

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The Great Resignation: If Your Job Sucks, Now Is the Time to Stop Doing It

If you don't like your job, what would happen if you walked away?

I've been asking this question off and on for over a decade. Unless you plan on living forever, why in the world should you devote the majority of your productive hours each week to something you don't enjoy?

All that time, I haven't exactly been speaking into a void. I hear from people almost every day who have followed through on some sort of exit plan.

It's clear, however, that something is different now. Very different. What's different is that millions of people are actually quitting their jobs! Four million Americans just in April 2021, according to government statistics, and many millions since.

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Change Your Future to Rewrite the Past

People think that only the future can be changed, but in fact, the future is continually changing the past. The past can and does change. It’s exquisitely sensitive and delicately balanced.” -Keiichiro Hirano, At the End of the Matinee

When we think about time, we tend to divide it into three dimensions: past, present, future. We also tend to accept certain beliefs about each dimension without much questioning.

The present time is the "here and now." It's what's currently happening. The future, alternatively, is what will happen. It's what will come to be.

Unlike the present and the future, the past is locked in ... right? Short of inventing the elusive time machine, there's not much we can do to change the past. We simply have to accept it and move on. Or do we?

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“Idea to Income” Text Message Course Is Live

On yesterday morning’s podcast episode I announced the launch of Idea to Income: a 21-day text and audio-based micro course to help you identify your most profitable idea … all in the palm of your hand.

It's pretty simple: you can enroll in less than a minute. Then, over the next three weeks you’ll receive directions, advice, and practical tips via audio and text message right to your phone, helping you find your best idea.

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Time Anxiety Is the Most Pressing Problem of Our Age ⌛️

Time is running out, and you should be doing something about it … but you don't know what it is.

That's what this post is about: something called time anxiety. I've been dealing with it for years, and maybe you have, too—even if you've never heard the name.

I believe that time anxiety is the most pressing problem of the modern world. Once you work your way through Maslow's hierarchy and your basic needs are taken care of, you start worrying about time—and you never stop.

  • You worry that time is passing you by
  • You worry you're too late for something—you missed your chance
  • You worry there's something you should be doing right now, but you're not sure what it is

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Lessons from an Errant Rocket Ship

From time to time, it's good to be reminded of your insignificance. Last week provided an opportunity in the form of a Chinese rocket that was falling to the earth.

Perhaps you heard about it. Thankfully, all was well in the end, but until it landed, no one knew where the rocket would touch down. It could have been anywhere on earth! Just think about it: for all the advances of science and technology, we had no idea where on the entire planet a rocket would decide to return.

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Do Hard Things Because They Are Hard

Last week I went to Utah to run an unusual marathon. My time was well over two hours slower than any marathon I've done, but that was by design—I was running with someone who was doing a series of extreme events back-to-back, every day for 100 days in a row.

The pace, therefore, was slow.

His name is James Lawrence, more popularly known as the Iron Cowboy. I'd heard of James a year or two ago after watching a documentary of his previous quest where he attempted (and accomplished, with a few small variations along the way) 50 Ironman-distance triathlons in 50 states in 50 days.

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Regret Is an Unreliable Emotion

I have long believed that thinking about regret is a powerful motivator for action. When you're feeling indecisive, trying to figure out if a particular step is a good one, consider how you'll feel if you don't take the step. Often this leads you to what seems like the right direction.

But while mental models can be helpful, most of them also have limits. Lately I've realized there's a flaw in the logic of focusing your attention on the avoidance of regrets. Simply put, regret is an unreliable emotion.

Think about that for a moment—what does it mean?

It means, in short, that regret is both difficult to anticipate and even harder to characterize in retrospect. If you feel certain about your choices in either direction—either looking back or looking forward—you may be basing your interpretations on selectively chosen information.

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The Greatest Story Ever Sold 💵

Two weeks ago, I wrote about how money mistakes are temporary. My main argument was that unlike other kinds of mistakes, money mistakes rarely have permanent consequences.

I'll return to that in this post, but first let's consider a few things that have happened this month:

  • We've all been hearing about NFTs, also known as "non-fungible tokens," also known as digital art that can be reproduced over and over but sells for a ton of money. The NBA has sold $230 million on these intangible "items." An artist sold one for $69 million the other day, and I'm sure that record will be broken soon.
  • The price of a single Bitcoin, another modern invention, has risen to more than $60,000. Like NFTs, Bitcoin is also completely digital. There is no such thing as "a Bitcoin" you can carry in your pocket or store in your safe deposit box at the bank. Everyone who trades Bitcoin or other digital currencies simply accepts that it exists.
  • The U.S. government has passed a law enacting a $1.9 trillion stimulus package. Put another way, the U.S. government has printed $1.9 trillion more dollars. This was on top of another $2 trillion they printed last March. And presumably there's more where that came from!

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Money Mistakes Are Temporary

A common TV trope features someone who's down on their luck and forced to borrow from someone with questionable moral scruples: a loan shark, the Mafia, a representative from Wells Fargo.

As fate would have it, they fall further and further behind, until they're in an even greater bind. Soon they're being pursued by the loan shark, who threatens to break their legs, or by Wells Fargo, which forces them to remain on hold for hours. The rest of the story unfolds as the protagonist desperately tries to resolve their dilemma. What will they do? How will they get the money? 

"Getting the money" makes for a good plot foundation, since money is something that everyone wants. And when you don't have it, it becomes all that you think about.

But what if you didn't have to "get the money"? What if you just decided to not care?

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Travel Hacking Opportunity: Easy Way for Small Business Owners to Earn 110,000 Points

Link: 110,000 Point Bonus Offer (Must have an LLC or S-Corp)


I haven't been writing much about travel recently, for reasons that are probably obvious. Travel doesn't exist at the moment! At least not in the same way it used to.

But it will again, especially with all that we've learned in the past year and vaccination well underway. I'm convinced that when it does, there will be some amazing deals and opportunities.

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