I had coffee with an aspiring entrepreneur who was struggling with priorities.
“I worry I’m doing everything wrong!” he said.
Everywhere he went, people gave him free advice. They told him about email marketing … and webinars … and the latest new social network … and all the things he had to do to keep up.
“I’m not sure I’ll be able to do all these things,” he continued. “I can hardly keep up with the list!”
Well, that’s the thing. It’s very hard to fully “keep up” these days. There’s always a new network to learn, a new tool to master. There’s always one more thing that can be done.
But the good news is, you don’t have to win at everything. In fact, you probably can’t. No one can do everything well, and attempting such a herculean task is usually a mistake.
Instead, you should choose what you’re fighting for and focus on that. When you choose the metrics in which you define success, that’s when you win.
What does success mean in your world? What are you trying to win?