Seems obvious, right? We wouldn’t expect that driving past the gym will make us any healthier.
But when it comes to money, those of us who are self-employed tend to spend a lot of time on activities that do nothing to help the bottom line, either directly or indirectly.
I don’t just mean “administrative work,” because some administrative work has to be done even if it’s not particularly exciting. You still need to do customer service, update outdated info, and so on.
No, I mean the tendency we have to log-in just to see something. I’ll just check one more time… says the addict.
So here’s an idea: the next time you feel like checking website stats or bank account numbers, hold off a moment. First, do something that matters. Do something that will actually increase or improve whatever metrics you’re tracking. Then, go ahead and check them—because that’s human nature. But make yourself work for it first. Make yourself earn it.