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Building Influence to Gain Widespread Authority

This is a more advanced look at how I've been able to build the AONC site into a diverse community over the past year.

I've already written 79 pages about this subject, so this follow-up is mostly for the 50,000 people who have read that report so far. What I want to do in this article is focus on using multiple spheres of influence to create widespread, perceived authority.

One of the most important parts of developing a following is answering the “reason why” question and proving yourself to be an authority on at least one thing other people care passionately about.

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