The time came for the interview and I logged into Skype with my headset. After a few minutes of small talk, the host pressed the record button and began with the usual question: “Tell our listeners a little about you… how did you get started?”
It’s a fair question. The only problem is that I’ve answered it over and over—and over and over. Whenever I have a book out, I do at least 50 podcast interviews and usually another 50 radio interviews. At least 30% of the time, this is the first question that’s asked.
When you tell the same story over and over, two things happen. First, you get really good at telling it. You know what to say and how to say it. Second, because you hear the same question and give more-or-less the same answer each time, you rarely deviate from the course.Read More