From time to time people ask my advice about marketing to Generation X or Millennials or any other group of people. When this happens, I always worry.One research firm offered me $250 for an hour-long consultation on this exact topic. I said no, partly because I don’t like to trade time for money, but also on the principle of “What would I say?” If forced to say something, I suppose I’d say that unless you’re selling diapers, it’s a bad idea to market to people based on what generation you think they belong to on account of their birth year. Instead, maybe you should think first about making something that matters. Then, stop putting people in boxes based on how you expect them to behave and what you think they want. You might be surprised at the results, and you might be a lot more successful. Cartoon: Tom Fishburne Read More
More than two years ago, I wrote a free manifesto on becoming a professional writer in less than a year. It was called 279 Days to Overnight Success, and the purpose was to outline the roadmap I had followed in crafting a new career after moving back to the U.S. from overseas and finishing grad school. Somewhere around 15% of the total AONC readership can be traced to the worldwide interest in this manifesto, so I thought I'd take a quick look back at the lessons from it.Read More
It's time for the Sunday Store Update. I use this time every Sunday afternoon to tell you more about the small business I'm building to support the rest of the site.
I have a no-hype marketing policy, and I ask that you don't buy anything from me unless you have a clear need for the product. All regular content is ad-free and freely available.Read More