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The Three Conditions for Making Ordinary Magic

Magic is all around you. Maybe you’ve even made some magic of your own.

What you might not realize is that there’s a formula for such a thing. This formula requires three conditions to be met before magic can occur:

1. You have a crazy idea. 2. You can’t stop thinking about the crazy idea. 3. You decide to do something about it.

Note that all three conditions need to be met. Merely meeting one or two of them isn’t sufficient.

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The Magic Button of Good Design


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At least once a week I receive questions about the design process behind the self-published work I’ve made, in particular the three manifestos I offered a few years ago.

"What software do you use?" people want to know. In other words, how do I “make them look good”?

I'm no designer, but as a writer I appreciate the value of imagery and structure that works in harmony with words. I also know that there’s no big secret to it, nor is there a shortcut.

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