Reset

Three Things I Learned Last Week

You don’t write a book because it’s a good thing to write a book. You don’t write a book to “build your platform.” You write a book because you can’t bear not writing a book. You have something to say and you’re willing to put in the effort, day after day, to craft that message in the best possible manner.

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Lessons Learned from 11 Years of Travel

Last weekend I had the honor of speaking to 600 people at Frequent Traveler University, a conference devoted to the world of points and miles.

A longtime friend, Gary Leff, asked me to share a few lessons from the 11-year journey to every country that just wrapped up a few weeks ago in Norway. What have I learned?

Good question. I thought about it for a while and here are some of the highlights I came up with.

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Product Launch Lessons from Adventure Capital

After producing a new project, I try to circle back and share a few of the lessons learned. Last week we had a small beta launch for Adventure Capital, a new business course, so it's time for another breakdown.

It's been a long time since I've released a paid product of any kind, and there's nothing for sale in this post. If you're creating offers of your own, or if you're just curious how things went with the beta launch last week, I hope the lessons are helpful.

Let's kick off the debrief!

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Leading a Horse to Water

There's an old story about a salesperson who was disappointed in losing an important sale.

He talked with the boss about why it didn't work out. "I guess," he said, "It just proves you can lead a horse to water, but you can't make him drink."

"Maybe," said the boss, "But let me give you some advice: your job is not to make him drink. It's to make him thirsty."

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How To Be Yourself

It's a good idea to be yourself, not only because everybody else is taken, but because trying to be anything else doesn't usually get you very far.

But how do you do it?

First, you have to understand what you have unlearned about yourself. This process can be disheartening, as you remember past decisions where you had the chance to be yourself but instead chose to be something different.

Since trying to be anyone other than yourself is usually ineffective, why not begin by deciding to do only what is true to your own inner compass? If you did it for just one day, what would that day look like?

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Forward Motion

I had an early-early flight, so I booked a hotel near the airport and took the train out the night before. Problem was, I'm so used to going to the airport that I forgot to get off at the hotel stop and instead rode all the way to PDX. Then I stepped off the train and thought: Whoops. Wrong stop.

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