I read an interesting article in USA Today recently, which profiled seven people who unexpectedly lost their job, then turned around to create a situation better than the one they lost. From a bus driver to a piñata maker, each of these very different individuals used the negative experience of being laid off to make an even bigger, positive change ...Read More
As I mentioned in last week's survey invitation, when you’re trying to build a business, blog, non-profit, or pretty much any venture, regularly checking in with your peeps is an important way to make sure you know who they are and what they want.This is especially important when it comes to a) transition points in the growth of your community, or b) product development at any time. Surveys allow you to take the pulse of a large group of people in a short period of time -- and because of how sampling works, you don't actually need to hear from all of them to know what most of them are thinking. Read More
Greetings, friends and readers. This week I’m holed up on the Oregon coast working on my book. Updates will continue as usual, starting with this weekend one where I write about the small business behind AONC.
Since I wrote about $100 businesses last Monday, I’ve heard a lot of fun stories from readers ...Read More
I'm working on this concept for a longer project, but for now, here's the basic principle: Just as you don't need someone else's permission to be happy, you also don't need a lot of money to start a business.In fact, to start a very small business, you don't need any number of things that are frequently thought of as prerequisites or first steps ...Read More
This is the follow-up to last week's article on Product Launches. The series deals with the business side of blogging and social media – a topic that some will be interested in and others won't.
This article will look at site comments, scheduling, organizational structure, and taking control over where your paycheck comes from. My goal is not to provide a comprehensive overview of everything related to business and blogging, but rather a close look at a few specific topics.Read More
This is the story of what happens in a typical product launch. Fellow entrepreneurs and people interested in the business side of what I do will be interested; others probably won't.
I'm going to outline a few of the things I've learned in doing product launches over the years. With AONC I've done six of them so far (including the two non-commercial manifestos), but before that, I worked on dozens of others in my first decade of self-employment.Read More
Here in the Pacific Northwest, we survived a heat wave that kept temperatures near 100° F for much of the week. I felt like an asthmatic Superman at times, but I completed all my running as planned.
Now it’s over, and running this morning at “only” 88 degrees felt like I should bundle up in tights and mittens. Life is good.Read More
I returned to Portland late last night after a great visit to the great New York City.
I've needed to go to New York for a few months now - I wanted to meet my book editor and a few other people, but I kept putting it off. Since I travel so much internationally, I try to keep my domestic trips to a minimum.
However, when I received an invitation a couple of weeks ago to visit with Seth Godin and his remarkable Alternative MBA students, I knew it was time to break out the calendar and book a ticket.
The lesson is, when you get an opportunity like this, don't hesitate. Do whatever you need to do to get wherever you need to be.Read More
Greetings once again from my corner of the world, also known as the hipster zip code of 97214. For everyone who's NOT an artist, thanks for your patience during the launch week for my new product. We'll be back to regularly scheduled programming tomorrow.
We launched up Art and Money on Thursday morning to a great response, including several people who were chatting about it before it was even released. Check out this partial selection of feedback and buzz from the first few hours. I was really glad to see that people are excited about it.Read More
My new product, the Unconventional Guide to Art and Money, attempts to break down the difference between successful and unsuccessful art marketing.
It's for artists of all kinds who want to support themselves with their art through new media.
It's not for non-artists (obviously), anyone who doesn't know how to use the internet, or anyone looking for the quick fix.Read More
Then Gladwell's great book arrived, everyone started talking about 10k hours, and I thought, “Awesome. Now we can all save 4,600 hours!”
Anyway, the secret connection between art and money involves working hard on the same thing for a long time.
There you go! Get to work. By the time evening rolls around, only 9,992 hours will remain.
This is a more advanced look at how I've been able to build the AONC site into a diverse community over the past year.
I've already written 79 pages about this subject, so this follow-up is mostly for the 50,000 people who have read that report so far. What I want to do in this article is focus on using multiple spheres of influence to create widespread, perceived authority.
One of the most important parts of developing a following is answering the “reason why” question and proving yourself to be an authority on at least one thing other people care passionately about.Read More
It's time for the Sunday Store Update. I use this time every Sunday afternoon to tell you more about the small business I'm building to support the rest of the site.
I have a no-hype marketing policy, and I ask that you don't buy anything from me unless you have a clear need for the product. All regular content is ad-free and freely available.Read More