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How to Conduct an Online Survey

As I mentioned in last week's survey invitation, when you’re trying to build a business, blog, non-profit, or pretty much any venture, regularly checking in with your peeps is an important way to make sure you know who they are and what they want.

This is especially important when it comes to a) transition points in the growth of your community, or b) product development at any time. Surveys allow you to take the pulse of a large group of people in a short period of time -- and because of how sampling works, you don't actually need to hear from all of them to know what most of them are thinking.

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Business, Blogging, and Broken Windows

This is the follow-up to last week's article on Product Launches. The series deals with the business side of blogging and social media – a topic that some will be interested in and others won't.

This article will look at site comments, scheduling, organizational structure, and taking control over where your paycheck comes from. My goal is not to provide a comprehensive overview of everything related to business and blogging, but rather a close look at a few specific topics.

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Product Launch 101

This is the story of what happens in a typical product launch. Fellow entrepreneurs and people interested in the business side of what I do will be interested; others probably won't.

I'm going to outline a few of the things I've learned in doing product launches over the years. With AONC I've done six of them so far (including the two non-commercial manifestos), but before that, I worked on dozens of others in my first decade of self-employment.

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Visit to Seth Godin’s Alternative MBA Program

I returned to Portland late last night after a great visit to the great New York City.

I've needed to go to New York for a few months now - I wanted to meet my book editor and a few other people, but I kept putting it off. Since I travel so much internationally, I try to keep my domestic trips to a minimum.

However, when I received an invitation a couple of weeks ago to visit with Seth Godin and his remarkable Alternative MBA students, I knew it was time to break out the calendar and book a ticket.

The lesson is, when you get an opportunity like this, don't hesitate. Do whatever you need to do to get wherever you need to be.

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Art and Money Feedback, Q&A, Lessons Learned

Greetings once again from my corner of the world, also known as the hipster zip code of 97214. For everyone who's NOT an artist, thanks for your patience during the launch week for my new product. We'll be back to regularly scheduled programming tomorrow.

We launched up Art and Money on Thursday morning to a great response, including several people who were chatting about it before it was even released. Check out this partial selection of feedback and buzz from the first few hours. I was really glad to see that people are excited about it.

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The Unconventional Guide to Art and Money

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My new product, the Unconventional Guide to Art and Money, attempts to break down the difference between successful and unsuccessful art marketing.

It's for artists of all kinds who want to support themselves with their art through new media.

It's not for non-artists (obviously), anyone who doesn't know how to use the internet, or anyone looking for the quick fix.

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Coming Tomorrow: The Secret Connection* Between Art and Money

Let's be clear: there's no real secret. I subscribe to the 10,000 hours theory. When I wrote about it six months before Outliers came out, I called it the 14,600 hours to virtuosity.

Then Gladwell's great book arrived, everyone started talking about 10k hours, and I thought, “Awesome. Now we can all save 4,600 hours!”

Anyway, the secret connection between art and money involves working hard on the same thing for a long time.

There you go! Get to work. By the time evening rolls around, only 9,992 hours will remain.

HOWEVER...

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Building Influence to Gain Widespread Authority

This is a more advanced look at how I've been able to build the AONC site into a diverse community over the past year.

I've already written 79 pages about this subject, so this follow-up is mostly for the 50,000 people who have read that report so far. What I want to do in this article is focus on using multiple spheres of influence to create widespread, perceived authority.

One of the most important parts of developing a following is answering the “reason why” question and proving yourself to be an authority on at least one thing other people care passionately about.

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