Hi, everyone—the 2013 Annual Review continues! All posts will be open for comments from readers.
In this post: looking forward to next year.
But first! On Monday I published a roundup (not sent by email) of the first batch of posts from readers who are also doing Annual Reviews. We’ll update this one with many more links, and it’s not too late to get yours in.
And also! I’m hosting a party in Portland on Saturday night. If you’re in town or can get here, you’re more than welcome. Join the guest list here.
OK, on to 2014 plans…
I asked a trusted friend for advice on next year, and they said, “I think you need to play a bigger game.”
Yeah … I’ve been working on that. That is indeed the plan.
Below are some of my goals in a few different categories. Watch this space to see how I do!
2014 Business Goals (General)
This year my business goals are a bit different.
Instead of focusing on income, I’m focusing on product development. As long as I meet a minimum income threshold, I’ll devote my energy toward creating more sustainability in the projects instead of making more money. (These two activities are hardly exclusive, but the point is that I’ll be working more on building out the business instead of maximizing income.)
Goal: Build Unconventional Guides to a portfolio of 8-12 products that sell every day.
That’s my general, rough standard of success in the online store: if every product is selling at least once a day on average. Some products do much better than others, of course, but I’m interested in diversification and—again—sustainability.
Goal: Create a new online course for the new book.
I only created one course in 2013, Adventure Capital, and while it was modestly successful, it was also fairly specialized. I hope to make another one for next fall, with a much wider distribution and target market.
Goal: Regularly invest in the business. Raise the quality standard by choosing to work with strong partners and improving more consistently.
Goal: Relaunch and grow the Travel Hacking Cartel.
We’ve served more than 12,000 members so far, but I’d like to double that in the next year or two.
2014 Business Goals (Events)
My events aren’t really businesses, at least not WDS (I don’t take a salary of any kind from it). Nevertheless, they require a great deal of “work time” and attention, so I’ll include the goals for them here.
Goal: Host at least 2,800 people for the main weekend of WDS, and grow the event through a series of external “academies” that take place before and after the weekend
Note: we haven’t actually announced anything just yet about how this will work. We’ll always inform our attendees first, so if you haven’t got your ticket to attend yet … don’t wait! The next sale will be in late January or early February.
Goal: Begin the new, Pioneer Nation event well for at least 400 people
I outlined the initial plans for Pioneer Nation in this post. I’ll have more to say about it soon, but we’re still taking early bird sign-ups for the next week or two. Feel free to join us!
2014 Travel Goals
Well, this is easy in some ways: mission accomplished! Achievement unlocked!
Unless the powers that be invent some new countries (a phenomenon that is very rare), I don’t have to worry about getting to the middle of the South Pacific of Central Africa for a while. Nevertheless, travel remains a big part of my life, so I plan to keep running around the world as long as I can.
Goal: Visit at least 20 countries (this year was only 15 for the first time in many years)
Goal: Meet with readers in at least 40 cities, mostly during the new tour (more on that below)
Goal: Requalify for AA EXP, Hyatt Diamond, and Starwood Platinum status (I’m still a travel hacker, after all)
Book! Tour! More!
How do you get so many things done when you’re speaking in thirty or more cities in a few months? I’m not sure, but I think I actually work better that way. This year I had no tour to keep me busy, and as mentioned I feel like I accomplished much less than usual.
Anyway, next fall I’ll be excited to hit the road again.
Goal: publish new book (September 9, 2014) and set out on a mini-quest to bring the message everywhere.
In fact, once August comes around, I expect the next six months minimum will be spent fully focused on everything associated with the new book, course, and tour. I’m psyched!
Theme of the Year: TBD
In years past I’ve always had a word or theme that guides all of the goals and the overall focus. I don’t have a word or theme for this next year yet, and I’m OK with that. Perhaps it will arrive as I pursue these things—I’ve certainly got plenty to work on.
Special Note to Readers
As the holidays wind down, I’d be remiss if I failed to thank all of you for reading AONC and caring about this little part of the world.
Many of our readers are doing amazing things, and I’m always humbled to hear stories of how our shared worlds connected. However that was, and wherever you are, thank you so much! The best is yet to come.
This blog exists because of you, and I hope to continue improving in 2014 and beyond.
That’s a Wrap
Yeah! 2014 on the way (bitches)!
As we all look forward to the new year, feel free to share your own lessons or comments with other readers.
(And one final reminder: we’ll be adding new links to the roundup post next week, so if you’re doing your own review, be sure to link to one here so our system will see it.)