Always share the best work you currently have. Never save it for later.
Earlier this year at SXSW I told a story about driving home late at night ten years ago and coming across a set of train tracks. It was a good story that I could have used for a few different purposes, and I wanted to save it for another talk happening two months later.
I couldn’t think of a better one that would work as well… so I told the story. Then I had the problem of needing a different story for the other talk, but that was a future problem—plenty of time to figure it out.
For my blog, I have several posts that are stored up for times when I get busy and aren’t sure what to publish on a particular day. These posts aren’t especially amazing, but they’ll do in a pinch. (The overriding rule is: NEVER break the schedule… the schedule is your friend.)
Once in a while I write something that I think is actually decent, such as this, this, or this. If I don’t need the post right away, I’m tempted to put it in the “desperate times, desperate measures” file, and sometimes I do for a while… but then I go back and think, what am I waiting for? If this thing is good—meaning that it has the potential to be valuable to someone—why save it?
The fun thing about creativity: the more you use, the more you get.
When trying to decide whether to use it or save it… use it.
When you’re trying to figure out what to share next… share the best thing you have.
Your best may not always be amazing or incredible… but whatever it is, use it.
Then move on and do it again.