In this video update, I give my answer to a good question I recently received from a reader: how do you convince someone to change their mind?
My answer is, “You don’t.” At least, not easily.
Convincing someone to change their mind is like selling vacuum cleaners door-to-door. It’s not impossible, but why try? I think it’s better to recruit than to evangelize.
Although I definitely prefer recruitment (connecting with people who are predisposed to an idea) to evangelism (knocking on doors to sell vacuum cleaners), my answer isn’t the only answer. Feel free to share your thoughts and let me know if you’d answer it differently.