Comments on: Product Launch 101

By: Jordan Bowman

Jordan Bowman — Mon, 31 Jan 2011 18:35:14 +0000

Great insights, Chris. Very useful info here that I haven’t read elsewhere. Thanks!

By: Carla

Carla — Wed, 23 Sep 2009 15:12:53 +0000

Hello! Thank YOU! I am getting ready to launch a new product and this is just what I needed to get REALLY excited about the launch campaign!

Have an amazing day!

By: Trackback from Heart of Business

Trackback from Heart of Business — Wed, 16 Sep 2009 04:24:03 +0000

[...] There are a lot of different pieces to it. My buddy and fellow Portlander Chris Guillebeau mentions at least 61 different logistical details to launching a product. [...]

By: neil keleher

neil keleher — Sat, 29 Aug 2009 08:29:00 +0000

On another note (sort of) I remember reading an article that your wrote (Mary that is) about how you had an idea that you wanted to work with Leo and then low and behold it happened. Wouldn’t be surpriesed if the same thing happens with your search for a non-pushy sales technique.

By: neil keleher

neil keleher — Sat, 29 Aug 2009 02:40:01 +0000

Hey mary, i thought that the marketing for alistblogger bootcamp was great to a point. I actually did find myself buying in. why didn’t I? to be honest I think chris’s products here are pretty good too.

Personally I thought the part where you where about to announce some fellow bloggers felt a bit false but apart from that it was fun even though I knew I was being led into buying something.

At least you know what you want to do, finding a way to sell products in a fun non-pushy way. Now you can look for the way to make that happen.

I read a story somewhere of a person who is looking at hand made carpets (somewhere in mi-east i think) and instead of trying to sell carpets, the salesman simply tells them about the process of making the carpets. The person who wrote the story then said that they wanted to buy it.

By: Cory Huff

Cory Huff — Fri, 28 Aug 2009 20:03:02 +0000

Mary, I agree with you to a certain extent. I think long term we have to look at our customers as people – but there’s also a certain reality of business. Business is not always touchy feely.

I work with artists on product launches and it’s amazing how many of them have such a hard time selling their own stuff. They do a good job of selling each other’s stuff though!

By: Mary / GoodlifeZEN

Mary / GoodlifeZEN — Fri, 28 Aug 2009 09:44:34 +0000

I’ve just completed a launch for the A-List Blogging Bootcamps with Leo Babauta. It was my first launch so I prepared thoroughly. I enrolled in Jeff Walker’s Product Launch Formula course. I also immersed myself in the Teaching Sells course.

Let me confess: I hated doing the launch! And I would never follow the Jeff Walker/Teaching Sells blueprint again.

Why?

Because it’s too pushy. Because the marketing hype that most launch strategies demand has little integrity. The focus is people as ‘customers’, not on fellow human beings.

I would like to develop a different way of conducting a launch. One that’s low key, informative, pleasant, and non-pushy. Also: eccentric, fun, and friendly.

Do you think that’s possible – and still be a success?

By: Mark

Mark — Thu, 27 Aug 2009 23:51:40 +0000

I just Stumbled this for you – People take for granted this sort of stuff. I think it’s amazing that you took the time to write this. Great work!

By: Deb Mallett

Deb Mallett — Thu, 27 Aug 2009 17:17:16 +0000

This information is so helpful – thanks so much for the guide through this process. I especially like the tip of building the landing page first to keep you on track with building something that people want. Great advice! Thanks again and happy travels!

By: Brooke Thomas

Brooke Thomas — Wed, 26 Aug 2009 19:04:02 +0000

Thanks again Chris for always being so open about your process. Super duper helpful for us fellow entrepreneurs out there!

Enjoy Bhutan!