Profiles


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Robert Bruce

Robert Bruce says that the most difficult thing about his chosen art form is having the title poet attached to him. Yes, Robert says, he is a real-life poet, but without all the stereotypes.

If you’re turned off by poetry readings and literary journals that nobody reads, don’t worry—Robert doesn’t like them either. Instead, he writes for his own audience, a loyal and growing group of people who check in at his site once a week for a new poem.

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Tony Hsieh CEO Zappos.com

As a new feature on The Art of Nonconformity site, I’ll be posting profiles of individuals, companies, and non-profit organizations that have chosen alternative paths in pursuit of their goals. We’ll have at least one of these interview features a month, and the first profile is with Tony Hsieh, CEO of online retailer Zappos.com.

I first heard Tony speak at a conference a few weeks ago in Los Angeles. Tony talked about building a $1 billion company entirely around a phenomenal customer service experience. Lots of companies talk about service, Tony told us during his keynote address, but they don’t really mean it.

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