Mon 6 Oct 2008
How to Create an Incredibly Convincing Satisfaction Guarantee
Posted by Chris Guillebeau under Entrepreneurship, Products, Work[15] Comments
If you're new here, you may want to learn what this site is about. I encourage you to subscribe to my RSS feed or sign up for free email updates. Thanks for visiting!
Here’s an idea: if you sell something, think about why people don’t buy from you.
I don’t mean the unqualified people – there are always good reasons why people should not give you money.
But for the qualified prospects — people for whom your product or service is a good fit — why don’t they buy?







