Calm Before the Storm

In the time leading up to a big day, you do everything you can. You make plans. You consider contingencies. You supply, you restock. You practice, you rehearse, you try to anticipate. You ask for help ... a lot of help. Good planning goes a long way. Giving a speech is a lot easier if you know exactly what you want to say. Laying the foundation for maximum impact comes through careful work done over the course of weeks, months, and years.

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Strategy, Tactics, and the Plan for the Next 97 Days

Have you heard the news about the death of publishing? Books are going extinct! Paper will cease to exist! Buy stock in digital ink.

Seth Godin, a mentor to me and the rest of the internet, recently announced his retirement from traditional publishing. Seth is perpetually ahead of the curve, so as usual, most people completely missed the point in responding to the news. When I read his interview, I thought “Wow, I need to catch up.” If I had twelve bestselling books, I'd say farewell to traditional publishing too. So everyone else in publishing, traditional or otherwise, who doesn't have twelve bestselling books needs to get to work.

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